About
Most AI advice is either hype or homework. This is neither. Twenty questions, one card, and a clear next move.
AI Archetype scores you across eight parts of a business: marketing, sales and CRM, customer care, operations, finance, productivity, data and insight, and AI strategy. It then names your archetype, one of eight, and hands you a short list of tools that suit how you actually work.
Fourteen of the twenty questions carry points. The rest tell us about your business so the recommendations land. Your level comes from the ratio of your score to the maximum, and your flavour, Creative or Technical, comes from whether your energy is going into making things or into wiring things together.
The wheel is indicative, not an audit. It is built to show you where the biggest gap is, and the area you told us hurts most is deliberately pulled down so it stands out. Treat the low numbers as a shortlist.
Every tool in the directory is one we would happily point a business owner at. Prices move constantly, so treat the figures as indicative and check before you buy. Some links may earn us a small commission. That never changes what we recommend, and it never changes what you pay.
AI Archetype is built by Practical AI, who run practical, jargon-free AI sessions for business owners.